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Custom software, built fast

Custom software built fast, around how your business actually works

We build bespoke software — integrations, platforms, tools, mobile apps — shaped around your operations, not a generic template, and built fast using modern development practices.

Our own products

We build for clients — and we build our own

The key isn't which products we happen to have, or which ones we'd like to push to market — it's that we can build exactly what's needed. These are what that's produced when we've pointed it at our own problems, run end to end, to the same standard as any client work, with nobody else to answer to but our own users.

The technology

AI isn't a slide in our deck — it's already running in production

We're not just software developers — we think like business analysts first, and we build with AI as a first-class part of the toolkit, not a bolt-on. Here's what that actually looks like today, across our own live systems.

Infrastructure

An AI that administers servers

Our internal ops platform runs a real Claude-powered console — natural-language server administration with tool-calling, sudo-aware confirmation, and a full audit trail. Not a chatbot bolted on the side; it can actually act, safely.

Voice → structured data

From a voice note to a real task

Nudge, our own productivity app, transcribes a voice note through Whisper and hands it to Claude for structured task extraction — real pipeline engineering, tuned against real edge cases, not a demo.

Regulated industries

AI that explains itself, grounded in your own data

Our FATCA/CRS compliance platform uses Claude to explain AML risk ratings and tax classifications in plain English — strictly grounded in facts already in the system, never guessing, never changing anything itself.

That's what's already live. Beyond it, we're not locked to one model — Claude, ChatGPT, Gemini, Copilot, ElevenLabs and others each have their place, and we bring whichever actually fits your job, not whichever we happen to already know.

What customers say

Trusted since 2007

“We have used Insight across three sites with 20 users since 2007. Its reliability and flexibility stands out, and we have not lost a minute to downtime.”

Dale Callander

Director, Ferrier Pumps

Engineering & Manufacturing

“Insight has made our business more streamlined and efficient. It's simple, easy to use, and has very low maintenance.”

Anthony Green

Director, Norbake

Equipment & Catering

“Insight was selected for its simplicity and customisation ability. Some of our unique processes were configured, and now we have something no other provider could deliver.”

John Jones

Director, Commercial Cost Consultants

Claims & Professional Services

Latest: JLR Motorsport — Kit Ordering Systemsee all projects →

Tell us what you're trying to build

We'll scope it honestly — what it takes to build, and how fast we can get it in front of you.

Get in touch